Known as “Swinging London,” its fashion and music went through a renaissance, and the popularity of the blues and other styles of music grew tremendously. With the Beatles garnering international fame, London was undergoing a social revolution. Influenced by artists like Bo Diddley and Willie Dixon, the band played a mix of Chicago blues and R&B. Needing to have a band name for the ad, Jones saw a Muddy Waters album lying on the floor and picked the track titled, “Rollin’ Stone.” The band later tweaked the name to The Rolling Stones. The band’s name was rumored to have been chosen when Brian Jones placed an advertisement for a show in a jazz periodical. By December 1962, the lineup was complete with vocalist Mick Jagger, guitarists Keith Richards and Brian Jones, pianist Ian Stewart, bassist Bill Wyman and drummer Charlie Watts. They assembled the other members of the band while playing in London blues clubs. With a mutual adoration of R&B performers like Chuck Berry and Muddy Waters, Jagger and Richards began listening to American music and then playing it together regularly. The Rolling Stones’ story began in 1960 when childhood friends Mick Jagger and Keith Richards bumped into one another while attending different colleges in London, England. The Stones brooding blues-rock music and aggressive lyrics paired with lead singer Mick Jagger’s charisma and sexually charged onstage act pushed cultural boundaries and forever changed popular music. He saw the long-term benefit in molding the group’s image to be opposite that of The Beatles. When The Rolling Stones arrived for their first tour in the USA, headlines read, “Would You Let Your Daughter Marry a Rolling Stone?” Their manager, Andrew Loog Oldham, was a gifted promoter and publicity shaper. Where The Beatles tried to avoided controversy, The Rolling Stones seemed to revel in it. While The Beatles were cute and beloved by teenagers and their mothers, The Rolling Stones were wild, edgy and somewhat threatening. The Beatles on Ed Sullivan started the British Invasion, and The Stones elevated it. Known as “The World’s Greatest Rock and Roll Band,” The Rolling Stones have been the bad boys of Rock ‘n’ Roll for five decades.
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